unwieldy

The $144,146,165 Button

unwieldy:

The average New York City taxi cab driver makes $90,747 in revenue per year. There are roughly 13,267 cabs in the city. In 2007, NYC forced cab drivers to begin taking credit cards, which involved installing a touch screen system for payment.

During payment, the user is presented with three default buttons for tipping: 20%, 25%, and 30%. When cabs were cash only, the average tip was roughly 10%. After the introduction of this system, the tip percentage jumped to 22%.

image

Those three buttons resulted in $144,146,165 of additional tips. Per year. Those are some very valuable buttons.

  1. wwwgatewayvillasorg reblogged this from kevin
  2. michaeldempsey reblogged this from marksbirch
  3. ajhqjune reblogged this from kevin and added:
    aviation jobs
  4. ad101june reblogged this from kevin
  5. dayonephotoper reblogged this from kevin
  6. jakedsimms reblogged this from mikehudack
  7. upstandingrobot reblogged this from unwieldy
  8. ahedgethinks reblogged this from unwieldy
  9. whatjendoes reblogged this from dpstyles
  10. kylelibra reblogged this from unwieldy
  11. yoshokatana reblogged this from unwieldy
  12. marcopompei reblogged this from unwieldy and added:
    Uma curta história de como uma opção de interface fez...gorjeta dos taxistas de Nova...
  13. camerontwigden reblogged this from unwieldy
  14. lukrative reblogged this from mikehudack and added:
    I tried to explain this to a cab driver when they first implemented CC payments, he didn’t agree with me. I wonder if...
  15. afishwick reblogged this from unwieldy
  16. cschrader reblogged this from unwieldy
  17. didigitalny reblogged this from unwieldy
  18. thejingers reblogged this from unwieldy