Nov 19, 2008
Bounce Rate
A bounce occurs when a web site visitor leaves a page or a site without visiting any other pages before a specified session-timeout occurs. There is no industry-standard minimum or maximum time by which a visitor must leave in order for a bounce to occur. Rather, this is determined by the session timeout of the analytics tracking software.
Bounces are one of the underappreciated, underunderstood, misunderstood Web metrics. Show me a person who says they understand bounce rate and I’ll show you a liar.
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I'm a high school dropout, the long-term CEO of blip.tv and a former warblogger.
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